Customers vote with their wallets – if you did not meet or exceed their expectations, they won’t be back. What’s more? If their experience was negative, they are likely to be vocal about it. Before the Internet, that meant they would tell ten friends who would tell ten friends and so on, creating poor “word of mouth” advertising. Now the Internet provides many forums for negative publicity to go viral at the speed of light.
In a survey conducted by analysts at BrightLocal, about 85% of consumers reported reading online reviews and 67% said they read only 6 reviews or less before forming their opinion. According to another survey by Dimensional Research, 90% of respondents claimed that positive online reviews influenced their buying decision, and 86 percent said their buying decisions were influenced by negative reviews.
What’s a business owner to do? Be proactive and take control by generating more good reviews. By initiating more positive reviews, you show potential customers a healthy balance of feedback.
Also, you’ll boost your online visibility. Major search engines zero in on fresh, current content. A steady stream of quality online reviews increases your business ranking with Google, Yahoo and Bing.
SmartRep is the beautifully simple and cost-effective way to increase business through positive reviews and better search engine rankings. Call us today to schedule a demonstration.